Tourism has long been perceived as a powerful bridge between cultures, but its potential extends far beyond simple cultural exchange. On this World Tourism Day 2024, the spotlight shifts to an urgent and profound realisation: tourism can be a monumental force for conflict resolution and the promotion of global peace. In a world scarred by wars, deep-seated divisions, and persistent inequality, the travel industry offers not just a window to other cultures but a pathway toward mutual understanding, reconciliation, and sustainable development.

The United Nations World Tourism Organisation (UNWTO) has recognised this latent power of tourism, transforming it into a global agenda through key resolutions. With the adoption of resolutions that closely align with the Sustainable Development Goals (SDGs), particularly SDG 16 (Peace, Justice, and Strong Institutions), UNWTO has redefined tourism as a mechanism for fostering peace. The role of responsible travellers and the travel industry itself is crucial in this endeavour. We must ask ourselves: What kind of world are we shaping for future generations?

TOURISM: A CATALYST FOR PEACE

In regions once torn apart by conflict, tourism has functioned as a beacon of hope, guiding nations toward peace and prosperity. Rwanda, for instance, endured a brutal genocide in 1994, leaving the country devastated and isolated from the global community. Yet, over the past two decades, Rwanda has become a shining example of how a country can transform itself into a peaceful, tourist-friendly destination. Through investments in eco-tourism, particularly in gorilla conservation, Rwanda has drawn international attention not only for its natural beauty but for its resilient spirit. The tourism sector has played a pivotal role in creating jobs, rebuilding the economy, and facilitating cross-cultural dialogue, which has helped to foster national healing.

Similarly, Colombia, once plagued by decades of internal armed conflict, has emerged as a dynamic tourist destination. The peace agreement between the Colombian government and the FARC rebel group in 2016 opened new doors for tourism, which has since flourished. The influx of international visitors, drawn by the country's diverse landscapes and rich cultural heritage, has contributed to the stabilisation of previously volatile regions. Tourism has played a direct role in economic recovery and in changing the global perception of Colombia from a war-ravaged state to one of promise and potential.

These examples underscore the transformative power of tourism in post-conflict societies. By enabling economic development, fostering cultural exchange, and encouraging reconciliation, tourism can help to build bridges where once there were walls. It becomes a vehicle for breaking down stereotypes, dispelling fear, and cultivating a shared sense of humanity.

UNWTO'S RESOLUTION AND THE PATH FORWARD

UNWTO’s 2024 resolution focuses on "Tourism & Peace," highlighting the industry's potential to promote peaceful co-existence and dialogue across borders. This aligns directly with several of the United Nations' SDGs, particularly SDG 16, which aims to promote inclusive societies and build effective, accountable institutions at all levels. Tourism, by connecting people from diverse backgrounds, can lay the groundwork for peace by fostering understanding and respect for human rights, cultures, and shared values.

The connection between tourism and the SDGs extends further. Tourism contributes to SDG 1 (No Poverty), SDG 8 (Decent Work and Economic Growth), and SDG 12 (Responsible Consumption and Production), among others. By promoting sustainable tourism practices, we not only protect the environment but also provide opportunities for marginalised communities, fostering social inclusion and economic empowerment.

UNWTO’s commitment to sustainable tourism underscores the broader role that tourism can play in achieving the SDGs. The organisation encourages governments, the private sector, and civil society to integrate peace-building efforts into tourism strategies, ensuring that the benefits of tourism are shared equitably, leaving no one behind.

ROLES OF THE TRAVEL INDUSTRY AND RESPONSIBLE TRAVELLERS

The travel industry holds immense responsibility in shaping a peaceful future. Travel companies, tour operators, and tourism boards must prioritise destinations that support peace initiatives, invest in local communities, and promote ethical practices. Tourism can no longer be just about profit — it must be about sustainability, inclusivity, and ethical considerations. Encouraging travel to post-conflict regions, while ensuring safety and sensitivity, can have long-term benefits for both travellers and local populations.

Responsible travellers, too, have a role to play. Travellers must recognise the impact they have on the communities they visit. Respecting local customs, engaging with local cultures thoughtfully, and contributing to the local economy through sustainable tourism practices are essential steps. By being mindful of how their travel choices affect the environment and the social fabric of the places they visit, travellers can become ambassadors of peace and sustainability.

THE FUTURE WE ARE SHAPING

The world we leave for future generations depends on the decisions we make today. As global citizens, it is our collective responsibility to use tourism as a tool for peacebuilding and conflict resolution. If approached responsibly, tourism has the capacity to not only transform individual lives but also to reshape the global landscape, leading to a more peaceful and sustainable world.
The path forward is clear: we must embrace the role of tourism in fostering global peace, harness the power of cultural exchange, and work together to ensure that the travel industry remains a force for good. World Tourism Day 2024 marks a critical moment in this journey, reminding us of all the profound responsibility we carry as stewards of this world and as travellers shaping the future.